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Building an effective website for your construction business doesn't mean you need to spend a ton of money. In fact, with all of the easy-to-use website builders and templates available today, you can create an amazing construction website without spending much money at all — in some cases, even for free.
But, it's not just any fancy template that will make your website work for your business, it's all about what your website entails. Keep reading to learn what it takes to create an effective construction website.
First impressions are important, especially for prospective clients shopping for contractors on the web. Attention spans are short, and your site should engage users quickly and state exactly what you do and where you do it.
No matter your trade — remodeling, homebuilding, basement finishing, or painting — consumers carefully shop for construction professionals that pay attention to detail, which will be reflected in your website.
The website template you choose for your business and how you set it up should represent who you are, the work you specialize in, and should be easy for consumers to get in touch and open a conversation.
Engage construction customers by showcasing some of your amazing work by. Feature as many photo galleries as you can so that consumers can see all of your amazing projects and accomplishments.
An easy way to show construction project diversity is to share pics of projects by location, style, and complexity.
Many times, if a homeowner knows they aren’t happy with their kitchen and want a new one, they’ll need guidance along the way to come up with ideas that match the style of their home, meet functional household requirements, look great, and are cost-effective in the way you can build it. This is where your project images can inspire them to turn their dreams into reality.
You may be a painter or drywall installer and want to share a range of jobs like tiny homes or ADUs. Leverage all the unique projects you’ve done to show the range of options you can bring to the table. As a painter, maybe you’ve completed ultra-modern finishes or restored Victorian facades with weeks of trim work.
Homeowners love seeing how homes are transformed. Be sure to include pictures of some extreme makeovers to get in touch with your ability to share the ultimate vision when starting with a total rehab. You may not need before and after pics for every project, as it can muddy your portfolio, but throw a few good ones in there to reflect your abilities as a contractor.
A construction website template should do more than just show fancy pictures. It needs to function well with communicating who you are, as well as with the customer.
A solid contact form offers the first step for clients to get in touch about a project. What you ask them is key because it helps you evaluate the lead to initially prioritize this in your sales effort. For the client, it informs them about how much you care about their project through the details asked of them.
Using the three-stage form example above, the form first captures the crucial contact info, then follows up with project specifics like scope, address, budget, and timeline — even allows prospects to share ideas or inspiration they may already have in mind.
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A sales pipeline is a major bonus to have along with your construction website. The traditional way of getting potential client would be receiving an email, and then after a week the lead would fall off your radar — and could get lead to lost revenue (no pun intended). With a sales pipeline, like the one BuildBook others (shown above), every lead and opportunity rolls up into a dashboard you can easily track each day.
Clients are ultimately buying contractors in the service industry. They need to know who they’ll be working with. A good site offers the human elements — so be sure to include as much appropriate detail as possible such as team members and folks you think they’ll enjoy working with.
If your business has a presence on social media — one of the most powerful ways to advertise — on platforms like Instagram and Facebook, then be sure to include links to those accounts on your website.
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BuildBook’s Automated Lead Analysis allows you to see all the property details to get as much information about the area, lot, owners, loan amounts, and many more details to help you determine whether you could be landing a whale!
We all understand the power of a great referral, and testimonials are a great way to harness that power on a website. Post stories and warm words about you and your company from your best customers to build confidence in your business to build the house of their dreams.
Whether you're creating your website from scratch or building off of an existing template, you want to make sure to include the things that will have the biggest impact on growing your business.
The best contractor websites include:
With your influx of leads coming from your improved website, you'll need the right tools to manage your sales pipeline so you never let a new opportunity slip through the cracks. BuildBook has a suite of tools to help you maximize your sales with minimal effort. Try it completely free for 10 days and see the difference it makes for yourself!
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